A new report from eMarketer has revealed that people are now spending more time on their mobile devices than watching TV.

While the report revealed that the number one thing people do on their mobiles is listen to audio, time spent on Social Networks came in at number 2.

According to eMarketer, “The average US adult will spend, per day, 3 hours and 43 minutes on mobile devices in 2019, just above the 3 hours and 35 minutes spent on TV.

In 2018, time spent on mobile was 3 hours and 35 minutes, with time spent on TV at 3 hours and 44 minutes.”

How Does This Affect Me?

For any business to thrive, it needs to be in front of their target audience. And that target audience is no longer on TV, they are on social networking platforms via mobile.

This is great news for small businesses because, when TV was king, small businesses could rarely afford a TV commercial. But social media marketing is something that is both attainable and reachable for most businesses.

Social media is no longer something that’s “nice to have” but an absolute necessity. People are gravitating to it more and more, and business owners need to go where there is traffic, and this traffic is shifting from TV to mobile.

This means that small businesses everywhere desperately need YOUR local marketing services to help them succeed. Plus, this trend is not going to change. We envisage more and more people moving away from TV to social media, which only means that your local marketing services are going to become even more in-demand as each year passes by…literally, there has never been a better time to get in to local marketing!


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