Who is Behind SociMasters Team?

Meet The Team!

Alicia Lyttle
The Queen of Entrepreneurs

Super Power: Magically transforms trainees into rock star entrepreneurs

Alicia is our digital marketer, trainer and speaker. Her biggest passion is in teaching and educating others on how to leverage the power of the internet for financial freedom, and this passion has taken her around the world to countries such as Australia, the UK, New Zealand, Singapore, Malaysia, India, China, Japan, Nigeria, and South Africa,

She is the CEO of POW Social, the Caribbean's leading digital marketing agency, as well as the CEO of ‘Internet Income Jamaica,’ a training company that was awarded the coveted NCB Nation Builder's Award.

Before catching the entrepreneurial bug in 2000, she had a career in Environmental Science and Policy, where she worked in notable organizations, such as The White House, The United States Environmental Protection Agency (USEPA), and The City of New Orleans in the Mayor's Office.

Currently, she lives on the gorgeous island of Jamaica, and when she’s not inspiring others to become entrepreneurs, she enjoys fishing with 4 hooks on one line (she calls it, #efficientfishing), looking after her 14 room Airbnb property in Kingston, and shaking what her momma gave her to reggae!

Mitali Deypurkaystha
The Doyenne of Copywriting

Super power: Generates spell-binding, hypnotic sales copy

Mitali is our copywriter, content writer and general wordsmith. She’s been a freelance writer since 2008, and moved into sales copywriting in 2016. This has allowed her to work and travel at the same time, living in Thailand, and visiting many countries including India, Singapore, Cambodia, Croatia, Malaysia, Norway, Sweden and Bulgaria.

Before all this, she was a journalist in her native country, the UK, and has written for the Manchester Evening News, as well as local newspapers. She holds a BA in Media Studies from the University of Manchester, and Postgraduate Diploma from The London School of Journalism.

She’s also worked for 5 years in psychiatric wards within NHS hospitals, and obtained a BA in Psychology from The Open University.

She’s now currently back living in her home country, but already dreaming of her next foreign adventure. When she’s got writer’s block, you’ll find her trying to bake the perfect vegan chocolate cake, creating her own toiletries, or shuffling her feet as fast as she can to techno!

Lorette Lyttle
The Get-It-Done Goddess

Super Power: Busts everyone’s balls into making things happen

Lorette is our technical guru and behind-the-scenes master. A nerd at heart, she adores technology, numbers, data and everything geeky. Her motto is ‘make it happen’ and she believes there’s no such thing as impossible.

She’s been an internet marketer since 2003, when she created her first products (“Ghostwriting Goldmine” and “Outsourcing Made Easy”). She has a passion for teaching people how to make more money by working less.

Before this, she attained a degree in Marketing and Information Systems from the University of Illinois, and worked within the IT department for General Electric, achieving a Six Sigma Black Belt (no, she won’t karate chop you to death, but she can certainly transform your data processes and systems).

Currently, she lives in Jamaica with her wonderful husband, daughter, and stepson, with a baby girl on the way. When she’s not overhauling data, she runs her own tour company in Jamaica, along with her husband. She also loves to play golf (she had a full golf scholarship, and played professionally for 2 years) so prepare to lose money if you’re silly enough to compete with her, and if she’s not too busy twirling around to salsa!

Ivana Bosnjak
The Belle of Traffic Generation

Super power: Sucks in super targeted traffic at will

Ivana is our traffic and affiliate marketing superstar. Anything online marketing, be that selling software, services, digital products…you name it, and she’s done it.

A marketer since 2007, she’s built a solid reputation as someone who understands the science behind traffic generation and list building, and is able to switch on targeted traffic from many different sources. 

Because of this, she has become well-known for her training courses, such as Commission Drill, Sense Drill, Penny Drill, and Ad Target Drill, and now commands a 6 figure online business.

She holds a degree in Computer Business and Administration from Heald Business College, and continues to learn and implement new strategies every day. Her organizational skills are amazing, and she's our go to girl for keeping each of our projects on schedule.

After living in the US for many years, Ivana now lives in her home country of Croatia (while still running a US based business), and is mother to 2 teenagers. When she’s not online, you’ll find her cooking delicious Croatian food, and swaying her hips to bachata!

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